For the last three weeks I have been asked the same question at least 10 times a day. Over 210 times and counting.
Here is the answer.
This man has a red beard and a face that does not resemble mine.
I am not him.
He is not me.
I am not in the Sainsbury's Finance Ad.
I hope that's cleared things up.
If not, maybe this will. This is what it would look like if I was in it.